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Nintendo 3DS Press Launch Build | One Marylebone, London
A press launch for the Nintendo 3DS at One Marylebone.
The Brief
Give press a fully immersive route through the Nintendo back catalogue, with each room of One Marylebone styled around a different iconic franchise so journalists could play while they reported.
Our Approach
Our scenic team styled separate rooms for Mario Kart, The Legend of Zelda, Star Fox and Super Mario Bros., paying close attention to franchise-accurate details that hardcore Nintendo audiences would notice and photograph. Each space was built to support live gameplay stations, letting press try out the 3DS console first-hand inside the world of the game they were playing.
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